When I first started my business, email marketing wasn’t even on my radar. Funny, right? I love getting emails from my favorite brands—sales alerts, special offers, and little moments that make me feel like a VIP. But when it came to my own business, I didn’t think about it much. It wasn’t until my husband asked about my email strategy that I realized, “Wait... I need one of those!”
Fast forward to now, and let me tell you: email marketing is far from dead. Here’s the deal—over 4 billion people check their email daily. That’s more than the number who scroll social media! And get this, the average return on investment for email marketing is $36 for every dollar spent. Wild, right?
Why Email Marketing Matters
Social media is great, but it’s unpredictable. Algorithms change, accounts get hacked, and you don’t truly own your space there. But your email list and website? Those are yours to control. Your email list is like a VIP club—your subscribers are excited to hear from you and feel valued when you land in their inbox.
Plus, people who shop through email marketing spend 138% more than those who don’t. It’s like unlocking a superpower for your business.
How to Get Started Without Overwhelming Yourself
When I started email marketing, I overcomplicated it. I thought every newsletter had to include everything—sales updates, product news, tips, and maybe even my life story. Spoiler: that’s not sustainable.
Here’s my tip: start small. I now include just 3–4 key things in each email. That keeps it simple and easy to digest because let’s be honest—nobody has time to read a novel in their inbox.
Throughout the week, I jot down ideas, organize my thoughts, and decide what makes the cut for my next email. I send mine weekly, but if that feels like too much, bi-weekly or even monthly works too. The key is consistency.
What You Can Include in Your Emails
Think of these newsletters as a way to connect with your audience. Here are some ideas to get you started:
- Exclusive discounts or early access to sales
- Behind-the-scenes peeks at your creative process
- Tips and tricks related to your products
- Quick personal updates to keep things relatable
The possibilities are endless, and once you find your rhythm, it gets easier and more enjoyable.
Why It’s Worth It
At the end of the day, email marketing is about building trust and staying connected. It’s your safety net if something goes wrong on social media, and it’s a direct way to nurture relationships with your audience. It’s not just alive—it’s thriving. So, if you haven’t started, now’s the perfect time.
Want to see what my newsletters look like? Join my list! I’d love to share my weekly updates with you. Let’s grow together!